ivri (USA)

ivri builds a world where alternative, pop, shoegaze, and sci-fi soul collide. Florida-born and Daytona-raised, her emotionally charged, genre-blurring sound has earned billions of views, hundreds of millions of streams, and early praise from OnesToWatch.

Her breakout moment came when SadBoyProlific sampled her vocals on “Alone” and went viral, opening the door to a wave of collaborations and her own rising catalog. In 2025, she delivered her defining moment with “tower of memories”—a global phenomenon with nearly 4.5B+ video creations and chart-topping success across TikTok and SoundCloud. It paved the way for her acclaimed 2025 project, the theory of you. Now, she turns the page on her next chapter with the 2026 arrival of her evidence of you EP [Mercury Records]—executive produced by frequent collaborator TK The Architect. She’s effectively made a safe space for listeners to crawl in, curl up, and find comfort in the crash of distorted power chords and the coziness of warm vocal transmissions.

ivri continues to delve deeper into her world-building era, crafting songs that feel intimate, cinematic, and a little otherworldly. “When you listen to me, I hope you feel like you’re in a fairytale world,” she says. “It’s fantastical, but also realistic. I want you to be in love with the confusion you’re probably feeling—take the music, and run with it.”